By Joe Ray
Before I visited Portland to meet bartender extraordinaire Jeffrey Morgenthaler, I visited his blog. One distracting post, now two years old, offered video of a man giving the health department all the reasons it needs to send an inspector. In the post, titled “How to Make a Daiquiri – The American Bartending School Way,” Morgenthaler recaps “the way” with a 10-point breakdown, including steps like: 1) Chill an 8-ounce cocktail glass; 2) Pick your nose, and wipe the resulting findings on the back of your hand; 5) Wipe nose on back of hand for four full seconds; and 10) Enjoy! Morgenthaler’s subtle jabs make a sharp point about his craft.
Along with descriptions of new products like Xanté Pear Liqueur — headline: “Not A Sex Toy!” — Morgenthaler uses his blog as a platform to announce what he’s doing at the bar in Clyde Common, a Portland restaurant. The drinks and styles he writes about tend to become cocktail-world trends.
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